behind the scenes: Why does our logo has a strange letter ë in such a simple word like hello
Use of the character ë (e-diaeresis) in the English language is relatively rare. Some publications, such as the American magazine The New Yorker, use it more often than others. It is used to indicate that the e is to be pronounced, e.g. in the word reëntry or in the name of the Brontë sisters, where without diaeresis the final e would be mute. Last but not least... Apart from this, we have decided to use character 'ë' only because of general idea to be different from others. We have adopted this character ë and make the letter o looks like a cartoon speech bubble. Pretty catchy - do you agree? Good vibes coming your way...
